Rocci Luppicini is an associate professor in the Department of Communication at the University of Ottawa (Canada). He is a social scientist and philosopher of technology who pursues work at the intersection of communication, technology (media), ethics, decision-making, and policy. He acts as the Editor-in-Chief for the International Journal of Technoethics and has published over 25 peer reviewed articles and has authored and edited over a dozen books including, the Handbook of Conversation Design for Instructional Applications (2008), the Handbook of Research on Technoethics: Volume I &II (with R. Adell) (2009), Technoethics and the Evolving Knowledge Society: Ethical Issues in Technological Design, Research, Development, and Innovation (2010), Ethical Impact of Technological Advancements and Applications in Society (2012), and Moral, Ethical, and Social Dilemmas in the Age of Technology: Theories and Practice (2013), His most recent edited work, the Handbook of Research on Technoself: Identity in a Technological Society: Vol I &II (2013) provides the first comprehensive reference work in the English language on human enhancement and identity within an evolving technological society.