Telfer School of Management
Dr. Persaud’s research focuses on innovation, entrepreneurship, and marketing. Dr. Persaud received several nominations and awards for teaching and research excellence. His research has been published in leading refereed journals and peer-reviewed conference proceedings including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Technology Transfer, Canadian Journal of Administrative Sciences, Engineering Management Journal, and Technovation. He has authored/co-authored five books including Marketing, 1st & 2nd Canadian Ed.
Dr. Persaud has provided management consulting services to small and medium companies and community organizations in Canada and the Caribbean. He has also delivered executive education courses in innovation management, marketing, and e-business to executives of small, medium, and large multinational corporations in Canada, the Caribbean and Europe.