Geoffrey Lachapelle
Program Information
PhD
Supervisor
Daniel J. Paré
Research Category
Research Interests
Mixed Methods
Research Project
This doctoral thesis examines the role of esports game creators (publishers) within the management and operation of the esports ecosystem. It investigates the strategies employed by publishers in nurturing the growth of fan cultures around the game and stakeholders like professional esports teams, leveraging these fan cultures to grow the broader esports market.